Beauty range brand, Dove was recently in hot waters over a racist ad which they have now pulled down. It appears Nivea is about to be dragged into a controversy of their own over a billboard ad caption.
Ghanaian singer, Fuse ODG has asked Nivea body lotion makers to remove their billboards that promote “visibly fairer skin” in Africa.
The “Azonto” crooner took to his Instagram page to share a photo of the billboard stated that if the advertisers fail to do as he suggests, he’ll rally people to take them down because Africans/Ghanaians love their dark skin.
Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don’t take these down. We will.
Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is!
@reggierockstone711 @Sarkodie @r2beesmusic
I’ll leave this here. For those of you claiming the word “fairer” could be ambiguous and mean beautiful.
As for Nivea, you have heard the people, take action and take down your billboards from our countries in Africa and this foolish video too. You CANNOT promote Self Hate for Africans and profit from Africans at the same time. I’m very disturbed by this video and miseducating our youth like this. #PULLITDOWNNOW
It’s time to consume our own products…shea butter, coconut oil etc. and live a Self Loving lifestyle. Black Is Beautiful. Continue to tag your Nivea branch and tell them to #PULLITDOWNNOW #TAKEITDOWN